Book Review: Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity….and Change the World

Small Business, Big World

Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity....and Change the World - Jonathan Gilliam

Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity….and Change the World

by Jonathan Gilliam

Mr. Gilliam’s book claims that direct sellers such as Mary Kay, Avon, Tupperware and Amway were made for social media, and promises to show you how to leverage your direct selling expertise to make you a social media and mobile powerhouse.

I whole heartedly agree that direct selling and social media are a natural pairing, like peanut butter and jelly. They are both based on relationship building. One-on-one, old school networking with other people. These talents required to be successful at direct selling are the same talents required to use social media effectively. First build the relationship, engage, educate, then close the sale, and in the process create a brand ambassador (or even a trainee) for your company.

This book does bring to light the awesome opportunities that direct selling and social…

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